I am Raj.
Celebrities are seen communicating on social media sites, but the term celebrity has changed to include not just a few well-known figures in pop culture, but also those who can compile and influence a large amount of followers.
There are even animals who have great influence over the masses, as, for example, one of the most popular animals, a cat named Sockington, has over 1 million Twitter followers (I don’t think this is what feminists had in mind when they said that pussies will run the world).
Now, I don’t know why this particular cat has so many followers—there are probably hundreds of feral pets with way cooler backstories—but for some reason people like his posts.
Ok, so @sockington is a fun, playful account created by someone vicariously living through this cat. I am almost certain that this cat is not posting on his own. Almost….
But I noticed that @sockington did not endorse many products. This may be a missed opportunity (more work needs to be done to determine what kinds of people actually follow this cat), as over 1 million followers are keen on what this cat has to say. Even though it may not have been the intention of the creator, he has created a personal brand for this cat.
I believe these personal brands created by people and animals alike are a cheap way for businesses to promote their commercial brand through someone else’s personal brand.