Cosmopolitan – forever in print?

While Cosmopolitan has been known since the late 1800’s for its magazine, in the more recent years, its online presence has grown across multiple platforms and become a popular go-to for all things remotely girl.

“Cosmopolitan is the best-selling young women’s magazine in the U.S., a bible for fun, fearless females that reaches more than 17 million readers a month. Cosmopolitan delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches over 35 million unique users a month, in addition to boasting a social media following of nearly 15 million.”

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The website is easy enough to navigate, and sticks with the Cosmo theme. The scroll down menu is located in the top left corner where the eye is naturally drawn, and the individual article links have enticing pictures and titles (I found myself clicking on articles while trying to analyze the site). The other perk of the site is that its content is easily shareable on other platforms like Facebook and Twitter.

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“The Cosmo team will handpick the best stories from Cosmopolitan.com and deliver them to you by 8 a.m. every day, so you can catch up on everything that matters before you even get out of bed.

The articles live for only 24 hours before disappearing forever — this is Snapchat, land of self-destruction — but that just gives you another reason to check in on the daily.”

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The Snapchat “Discover” update also launched Cosmo into a market of younger users who prefer instant and free content. The drawback? Cosmopolitan recycles articles from the website and sometimes posts the same article on the app more than once, so readers can pick up on the fact that they’re not getting much new content.

What would I recommend? Depends on what you’re looking for. Cosmo on Snapchat Discover is effortless, low commitment, and free. The website boasts more content and is also free, but is less convenient to get to (unless linked from Twitter or Facebook). And the traditional paper magazine? Classic, glossy, full of exclusive content and celeb cover star interviews, but it costs, and the newer generation especially are becoming less likely to spend money on something that will inevitably be disposed of. In my opinion, most people will find the Snapchat feature and the magazine’s website to be enough to fill the Cosmo-void. For others, who might be avid Cosmopolitan readers and find legitimate joy in going through every page of a magazine, I think that the ability to download entire volumes right to their mobile devices will become much more standard than picking up a print copy from the stand. While it’s hard to say if the print version will ever become obsolete, considering Cosmopolitan’s strong history, their online presence has certainly shaped up to be more modern, accessible, and engaging.

-Shaleigh

Sources:

http://www.cosmopolitan.com/lifestyle/news/a35716/snapchat-discover/

http://www.hearst.com/magazines/cosmopolitan

 

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