In the city where I grew up — Grande Prairie, AB — there appears to be two twitter accounts. One being the city’s official account, and the other being a parody. Grande Prairie’s official twitter account has gained a following of 4,700 people over the past eighteen years. The parody account on the other hand, has reached a following of 365 people in one year — not bad.
While the more formal account tweeted about long awaited construction on a popular bridge, the parody account tweeted about the shut down of the city’s long and last standing movie rental shop. The parody account received more feedback (likes and retweets). Maybe it was the sense of community and that appealed to people, or maybe, the shutting down of “Hollywood Video” is just what’s most important to the people who live there.
Grande Prairies formal twitter uses bright, cheerful images, useful hashtags, and makes sure to link any details that can be found outside of twitter. Yet, the parody account still receives more attention for its comical tweets — they also make sure to link the city’s official account when needed for that extra effect of “this city is a joke.”
Speaking of jokes, they make a lot of stereotypical redneck references:
Which are honestly pretty funny, and seem to gain the most attention.
Overall, the official twitter account for Grande Prairie is doing a pretty good job. I was pleased to see the proper use of grammar, along with their skills on a digital sharing site. They just have to watch out for that parody account, because it might be a litttttle bit better — in terms of popularity. Grande Prairie is small, and the tweets can be laughed at universally throughout the city, and people are loving it.
– Michaela Bishop