Social media is everywhere, and there’s no doubt about it. Because of this it has become increasingly difficult not to get swept up in social media at times.
Likes, likes, and more likes
One blogger illustrated, according to the “Unofficial Facebook Blog,” that likes are valuable, in the form of money. A Facebook page like is valued at $174 per page.
Here’s the equation used to figure this stuff out:
It’s mind blowing, all of that money for a keyboard click.
Likes are valuable in a different way though, too. Likes often become an indicator of self-worth, or effect one’s self-esteem. Two research studies, one by Nicole Dion and the other by Kristine Raymer concluded that Instagram and Facebook do not correlate to lower level of self-esteem, though. I’m sure there are a number of studies that do prove correlations between low self-worth and prolonged social media use, but it was interesting to see that is not always the case.
So why does everyone care about likes so much?
Well, maybe it has something to do with the increase of social media figures/profiles/lifestyle bloggers/etc. You know who I mean. Can you image your favourite online presence liking one of your posts? Maybe even replying to you?
One twitter user (and hip hop musician) said:
I think this is true, and I think it can become problematic. We’re flooded with all these images every day from people who post pictures as their job. We saw above how much money likes can acquire. The problem is, sometimes you forget it’s their job. This can bring about jealousy and envy. Why does she have so much money to buy tea? Where’s my tea? Oh wait, that tea was sent to her for free… and the post is sponsored…cause she’s doing her job. She might actually be having a really, really bad day. But that isn’t what you’ll see online. You only see the good stuff, and that’s okay. Just remember even Beyoncé is a real person, with problems similar to your own. Don’t get too caught up in the shiny exterior of social media – it’s just their brand.
– Michaela Bishop