Nonprofit’s are doing a great job utilizing social media and there is no doubt about it.
There are even websites that exist giving detailed tips on how nonprofit’s can market with social media. Because who wouldn’t want to help out a nonprofit? These organizations are primarily donation based, and some free advertising never hurt anybody.
Some examples of nonprofit/social media success stories:
Charity: Water has raised over $100,000 using a Facebook page.
They affectively use photo’s, videos, and frequent social media posting to draw attention to their campaign while leaving a lasting impact on anyone who visits the page.
Charity: Water also took part in a Twitter event, where they raised over $250,000. Social media communities coming together has never looked better.
The National Wildlife Federation used sharing interesting stories, with catchy headlines, on the website digg.com as a marketing technique. The articles received thousands of hits, leading traffic to their own blog — where colourful and intriguing pictures of nature and cute animals are sure to draw in donations and new supporters.
Another success story is the ALS ice bucket challenge. $220 million dollars was raised due to the sharing of videos where one would drop a bucket of ice cold water on themselves. Celebrities got involved, the media got involved, and the cause took off — in turn, researchers found out more about a TDP-43 protein and how it interacts with the brain, something they did not know before.
It’s easy to see why nonprofit’s market through social media. Everyone should market through social media. The success stories really go on and on. Social media is inexpensive, engages the audience/organization members, provides quick information, sends a message, and reaches a widespread amount of people.
It is great to see nonprofit’s continuous improvement through their strengths in both the community and social media advertising/campaigns.
– Michaela Bishop