Nonprofit organizations are around to make a difference in the lives of those in need. The problem of being a nonprofit is often money because their money goes to others so they cannot really keep a lot of it to pay for expensive advertisements. A 10 x 20 foot banner in Edmonton costs around $750. A social media account is free to create and can be used for free advertising.
Social media opened doors for nonprofits, making them able to keep more money to use toward those in need.
Many organizations use more than one form of social media and even advertise their other media outlets on social media. The Edmonton Food Bank’s “about” section on Facebook is “Edmonton’s Food Bank serves 20,000 individuals a month. Over 40% of those are children.Find us on Twitter, Instagram and YouTube as YEGFoodBank”. They have a collective identity that they use online: “YEGFoodBank” makes it easy to find them on any social media platform that you may use.
The Edmonton Food Bank is killing the social media game! All of their social media pages have the same colour scheme and design, making it easy to identify their organization. It’s almost difficult to identify which page belongs to which platform.
Scroll over these images
The first year that Edmonton’s Food Bank had a twitter was in 2009. That year they also had “volunteers [who] contributed more than 34,000 hours to Edmonton’s Food Bank.”. That number increased every year with the help of their Facebook page “. In 2015, more than 68,000 volunteer hours were contributed [to Edmonton’s Food Bank]”.
Edmonton’s Food Bank uses social media to tell people about their events. In 2013 they partnered up with free the children to create the #WeScareHunger event, where students went out with their schools on Halloween and instead of collecting candy they could collect donations. Kids whose schools were not participating could collect donations on their own and everyone who participated could use the hashtag to post their picture so everyone could see each others efforts. I participated in this event, individually, and made a Twitter account just so I could enter a Free the Children contest. On the Free the Children’s Twitter they shared the event which is how I found out about it.
I managed to find this picture hidden in my archives.
What’s amazing is I would have never known about this event without Twitter, and neither would the other kids who went door-to-door alone. I managed to collect 64KG in donations (this is my second full wagon) and the Edmonton Food Bank even gave me a “hunger hero” certificate.
Without Twitter, none of this would have happened and many kids would have just collected candy like usual. This proves that social media helps nonprofits and it is a necessity to collect donations and gain volunteers.
Banner ad info: http://www.barefootadvertising.ca/rates/
Food Bank Twitter picture: https://twitter.com/yegfoodbank
Food Bank Facebook picture: https://www.facebook.com/Yegfoodbank/
Stats on Food Bank: http://www.edmontonsfoodbank.com/about/
Background picture: https://www.wsj.com
The pictures were proudly taken by my mom. “Hi mom!”