In the vast sea of social media, it can become troublesome to differentiate what is real, and what is fake. By fake, I mean photoshopped or cosmetically enhanced.
I see fitness accounts portraying their bulging muscles, giving off the image that with “hard work and motivation” people can actually look like that. But not even the guy in the picture can look like that with all the motivation in the world… he looks like that with the help of steroids. Sure, maybe steroids aren’t the worst thing in the world. Just tell the truth.
Women spend hundreds of dollars on face masks, face washes, moisturizers, so they can have shiny flawless skin just like their favorite celebrity. That celebrity has very expensive facials, cosmetic surgery, and a lot of Photoshop. It’s just unattainable.
A makeup artist with a large following, Wayne Goss, took initiative to expose the cosmetic industry for a new and improved Photoshop. Editing and retouching doesn’t just exist in still photo’s anymore, there’s actually live photo shopping happening in moving videos. Below are two images; the first is one without the live Photoshop filter, and the second is one with.
Goss talks about how many people in cosmetics, and other areas, are using this filter (that costs around $160) and it’s a huge problem. Consumers watch the video and believe a company’s products will give them the flawless look that — actually — only this filter can provide. It’s not the product. It’s false advertising.
It’s setting people up to spend their money, and then feel disappointment when they still don’t look like Kylie Jenner. It’s setting a standard that isn’t possible in real life — unless of course you never leave the house, and people only see you in pictures and videos — which is really all we see of celebrities and social media figures.
It’s not real, and it’s a dangerous cycle to fall victim to.
– Michaela Bishop