More ethnic diversity in the Media has a positive effect on minorities

As children grow up they’re often asked silly questions, like, what would you like to be when you grow up? Or who’s your personal idol? Growing up I personally was never exposed to artists that looked anything like myself, and neither were my classmates . So after finding a few articles, I went out on … Continue reading More ethnic diversity in the Media has a positive effect on minorities

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How do scientists utilize social media?

Dr.Paige Jarreau is a Science communication specialist who started out her scientific career working in biomedical engineering. Now, she writes on the website fromthelabbench.com and has covered topics such as film and media. Jarreau explains that her curiosity on media pushed her to the science communication field and led her to approach other researchers on … Continue reading How do scientists utilize social media?

Instagram models and social media behaviour

By now, it’s a widely known fact that celebrities like Kylie Jenner and Kim Kardashian dominate the social media world. The celebrity presence on social media platforms like Instagram has, for a while now, presented as a source for young girls to compare themselves to. However, a new wave of influencers on this platform has … Continue reading Instagram models and social media behaviour

Beauty Branding: the importance of visual communication on Twitter & Instagram for makeup brands

Glossier is a beauty company founded in 2010 by the creators of a blog called IntoTheGloss.com. Since their launch, the company has gained a huge base of followers and has been popularized within the beauty world with their natural, fresh approach to makeup and skincare. “Made by beauty editors”, it's no surprise that Glossier has … Continue reading Beauty Branding: the importance of visual communication on Twitter & Instagram for makeup brands

Rentfaster.ca vs Airbnb: a website comparison

When looking at places to rent in the Edmonton area, taking to the internet is probably one of the first steps that any consumer would take. Which is why rentfaster.ca needs to revamp their website in order to create a more user-friendly experience. Rentfaster.ca’s homepage is flooded with text, the first weakness for a company … Continue reading Rentfaster.ca vs Airbnb: a website comparison

Print media is not dead

As long as aesthetics remain, print will never die. Although it’s true that most of us now read our news on social media sites like Facebook or Twitter, there’s still a much needed and much-admired place in the creative world where print media thrives. The medium offers a texture and feel (literally), that cannot be … Continue reading Print media is not dead